Before I dive in too deep into this post I do want to make one thing clear, there is a lot of value out of putting a face in your videos. People are wired to want to see people’s face.
With that being said, some businesses have decided that they don’t want a person or persons to represent the brand. Some businesses are also run by one person who wants to use online video but is terrified of a camera.
If either of these descriptions fits you, I’m here to help.
However if you WANT to get better at being on camera, click here!
Screen recordings a great option if you are wanting to show an audience something that you do on the computer. This is most widely used in a tutorial video format.
You could use this style to:
- Demonstrate how to use a piece of software,
- Show how to create and set up a members account on your website
- Walk a user through where to go on your website
There are many software programs out there that will record your screen flawlessly. I recommend using Screenflow software.
Screenflow will not only record your screen with many customizable options, but it also acts as a video editor so you don’t need to find another software to edit your footage on.
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Whether it is your product or someone else’s product, people love to see a product in action before hitting that “Purchase” button.
If you find yourself looking up reviews or product demos before purchasing a product, know that you are not alone. In fact, 64% of consumers search online videos to review electronics before making a purchase.
The Best Part?
You don’t have to be on camera to do a review of products (unless of course you are reviewing makeup products or something of that nature).
Doing product demos of your own products:
A product demo of your own product could be used on your website sales page as well as on Amazon preview images/video. Featuring a product in an image thumbnail is not as effective as showing the audience your product in action. How does it work, what are the features, how easy is your product to use?
Doing a product demo of other people’s products:
This is a good opportunity to not only help your audience find products that may help them, but also bring in affiliate commissions. Signing up for Amazon’s associates program is an easy way to begin bringing money into my business.
People want to see a honest and descriptive review of a product and if they trust your review, they may click on your link, buy the product you reviewed and earn commission in the process.
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This technique is most commonly used in webinars but can be used in any type of video. Be careful to not over use this method of video production because it can quickly become stale and boring.
However, if you do plan to use slideshows in your video production be sure use these important tips:
- Again, I recommend using Screenflow to record your screen.
- Don’t use more than 3-4 bullet points per slide
- Always keep the slideshow moving to maintain attention and don’t be on a specific slide for more than 60 seconds.
- Use many images
- Be prepared to spend time creating many slides
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A static image is smart to be used in the right situations.
Many podcasters, or music creators of all skill levels will use the power of video to extend their reach with their audio based media.
If you run a podcast for your business I highly recommend using this technique in your business to extend the reach of your brand to an audience that may not be hanging around iTunes Podcasts, but are hanging out on YouTube.
It is simple to set up too. Just take your audio in an editing program such as iMovie or Windows Movie Maker, bring in an image that you want displayed, edit them together and upload it to YouTube, Facebook, or other video platforms.
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